When we decided to produce a news programme we also decided to ask our target audience their preferences on news programmes. We set up a handheld camera and asked random samples about what they would like in a news programme, what they would like to see more of or less of, and just general opinions on improving news. We took this into account when making our news programme.
(The research on our audience)
After researching our audience we got fairly similar feedback, people generally watch the news when they have spare time, they say it is something they put on when they get back from work or college. The younger generation preferred a more informal news programme with people sat on sofas rather than at a desk reading the news. We took this into account when producing our news programme. Our research influenced our decision to decide that it would be on around 6ish when most people would be watching, we even named our news programme news6 to indicate the time of the news, we also decided to do a more informal news with trivial sports and music storeys, we also decided to wear smart shirts and ties without a suit jacket to give the programme a more relaxed feel.
The stories we chose to do were a story on the recession, a sports storey and one about music. while doing these storeys we always kept the audience feedback in mind. Our main aim was to create a news programme that appealed to the younger generation but also kept them up to date with the latest local news and international news. I believe we achieved our initial aims, we had news that appealed to all generations appealing to people in the local area. Mid-way through we asked people what they thought so far, the people we asked were those that fit in to our target audience. We took into account their positive and negative feedback and applied as much as what they wanted or tried to improve what they didn't like. Using audience feedback and research was a great help, it allowed us to know what people outside our group wanted in a news programme.
We inserted text along the bottom when information was being read out so both visual and auditory learners were satisfied, we originally did not insert text when reading out facts about recession but after one person who viewed our work said "when the facts about the recession are on it is difficult to take them all in, I think it would be easier if their was a voice over too".
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