One of our main priority's consisted of a smooth continuous finished piece that would allow the audience to view our broadcast and take in pieces of information with mild effort. Throughout the planning stages we researched other news channels such as channel four news, calender, sky sports news and BBC news. we tried to create a title sequence that would compare with channel four news title sequence. opening images of the local area flowing into each other one after the other. The local images were used as we were sticking to the conventions of a regional news show, as we wanted local viewers to relate to there local areas and monuments. after discussions with the team over our research we decided that in comparison with channel four news and sky news, special effects should be used in between scenes to create a smoother continuity that would give the feel of a modern attractive news show, hopefully adhering to our younger viewing audience. The news 6 logo is continuously shown between scenes using special effects flashing it up on screen. observations from other news channels gave us some very good ideas surrounding continuity and how we should present our stories and images. Matching dialogue to audio was one of our biggest challenges as the theme music had to match the special effects.
(example of, news title sequence, special effects, use of logo)
(first 24 seconds, example of our title sequence in comparison)
Throughout the production of the news programme we used a variation of different shots to achieve a well rounded broadcast. when recording establishing shots many different technical shots were used such as zoom, tilt and pan. the new variation of shots were discussed in the planning stages and quite often on set as we experimented with different shots. The approach came from our research, news channels such as channel four and BBC news both use these shots, to give a live realistic view of the surrounding area they are filming, to make the audience feel comfortable as if they were there. we did this both in our title sequence to give a wider view of the local area's buildings and monuments, and also in the interviews to establish where the interview was taking place.
(example of the shots in 1st video^^^ seconds 1-1 minute 16 seconds)
(example of the shots, seconds 1 - 25)
Our news shows contents slightly differs from the stereotypical news programme, as you would normally associate a news broadcast to be national, whereas ours is local regional news, with the presenters expressing the same accents and dialects as a high percentage of the audience. we also chose to cover a national story that does effect everyone in the economic downturn we are experiencing in the current climate as this is a main everyday topic of interest for allot of people. What makes us stand out from other national and regional programmes is our modern and younger approach, as you can see we use different formality's of dress for the presenters as on average they are younger than the stereotypical middle aged presenter. Our modern outlook allows a new audience to feel comfortable and take a keen interest which we believe is even better for the future generations. We also had a one to one interview with an up and coming band member which you would only see on the likes of NME and music channels, as main national and regional channels can only afford to interview mainstream celebrity's. I believe we have opened the possibility's of attracting a new audience, socially and younger whilst maintaining a level of formality to attract existing middle aged viewers from all backgrounds.
(example of younger viewing audience)
From the start we have taken full regard to our biggest assessor been our main market, the audience as all ways. So making there viewing a pleasure has to be the first on the list to gain high viewing figures and good feedback. I believe we achieved this through the use of mixed formal and informal presenters and story lines, as some feedback we had from our early research stated that people dressed too formal look boring and make the viewing experience less comfortable. Also graphics and special effects were used to entice the audience t o keep watching and the feedback we had from this was very good and looked " professional". As well as audio visual writing was placed on the screen to make sure the audience understand certain images on screen and also different people we are interviewing, thus creating a relaxed viewing atmosphere. our news show focus's on local news dealing with local issues mostly but also incorporating stories such as the recession allows the audience to gain a bigger incite into the subject and helps them to understand there personal situation better. Making people feel comfortable and giving them a pleasurable experience i believe has been created.
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