In our media project we observed and stuck to the typical conventions of continuity and language of film and editing rather well, after having analysed similar media products during the research stage of our production (Post). Establishing shots are a rather prominent feature throughout our title sequence as we found this to be a very effective concept when researching similar media products. We aimed to fully express the location as to where our news was primarily based and to briefly explore the area, providing the audience with a more personal and comfortable environment. I found this to be the case when watching and analysing Calendar news and believed a similar concept would work very well when producing our own media product. We tried to gain a similar result by using several establishing shots in the title sequence showing a wide range of locations across Barnsley, the local region. This is a similar concept to many local news programmes including 'Look North' and 'Calendar'.
(Series of establishing shots used in our title sequence)
(Calendar opening title sequence - 0-13 seconds)
We also used many tilts in our establishing shots to further explore the environment and imitate natural reactions to seeing the local monuments and buildings to give the shots a very familiar and natural feel. We considered all our tilts to be technically correct as we always tilted from point A to point B and never over tilted past the point we wished to end on. This technique was developed after seeing it in action in almost all the local news title sequences I researched and analysed which inevitably had a direct impact on our decision to use the same rule. Similarly when panning, we always chose to pan from left to right as this is how western culture reads and thought this would be a more familiar and comfortable panning style for our intended audience. This is often the panning style used in western television for those reasons and also happened to be the chosen panning style throughout all the local news programmes I originally used for research purposes.
(Examples of pans and tilts used)
In terms of continuity we always made sure that our white balancing was done correctly
and consistently throughout each location. In some cases this was more difficult than expected with varying weather and light conditions. This problem was overcome by a "touching up" process whereby we white balanced the scenes in certain locations after the filming process during editing. this was accomplished by using the 3 way colour correction feature on FinalCut.Continuity was an issue we faced in other areas too because many of our scenes contained cut-aways and we had to make sure things such as eye lines were always exactly the same and that the 180 degrees rule was always being obeyed. We believe this made our media product look far more professional and much more like a real media product as these basics rules were always obeyed in the programmes originally analysed during the research stage.
In terms of content our news programme only slightly deviates from the typical conventions of news programmes. We chose a local news format whereby we covered several stories from the local region whilst also covering any major global stories and if necessary their relation to the local area. For example one of our national stories is based on the recession but we also chose to include it's effects on the Barnsley region in particular. This was not the case when researching typical local news programmes as they often had a separate programme to cover the national news and none showed the national stories effects on the local region. We believe this makes our news programme unique as it challenges forms of real media products. We also, in some cases, deliberately subverted the audience's expectations by using younger presenters and reporters to appeal more to the youn
ger audiences and to give the programme a slightly less formal style. At first we were unsure of this as all local news programmes seemed to be formal with an older set of presenters and reporters but we decided this would only further enhance our programmes appeal to a younger target audience, who are otherwise rarely targeted in this form of media.We hope to have provided the audience with pleasure when viewing our programme as well as much gratification in terms of information. As identified by Maslow, audiences chose to watch programmes based on what they get from them and everyone has different uses for media. According to this theory we believe that the audience would use our programme for information as well as entertainment. Obviously, in terms of information, this is the case with all news programmes but to varying degrees. We believe that due to our unique view on global issues' effects on the local community, our news programme provides a more in depth and personal series of information which is not provided any news programme previously researched by myself. Our news programme should also fully satisfy the audience's curiosity in local and global issues and fulfill the needs of those seeking to expand their knowledge on society and the world. Again having a local outlook on global issues helps emphasize this to a greater extent than that of the typical news programme. As well as this our news programme also provides integration and social interaction aspects as our stories should help the audience sympathize and empathize with others in their community and around the world. This is another aspect apparent in the majority of news programmes and we felt we had to fully incorporate this aspect to be of a standard expected of national or local news programmes.
(Example of integration and social interaction)
As well as this it should also entertain the audience to a certain extent as we did deliberately include more light hearted trivial news stories for more humorous and entertaining purposes. As we were aimed at a younger audience than the majority of news programmes I researched and analysed, we believed more of these style of stories were perfectly acceptable and tried to include a majority of these feel-good stories e.g. the local rugby teams success and local music sensations etc. In terms of information, integration and social interaction this is likewise with most news programmes although we tried to be slightly more unique by also adding the entertainment factor which is not apparent in all news programmes.
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