Evaluation part 1

Q1 - in what ways does the media product use, develop or challenge forms and convections of real media products?

For our own media news programme we did a lot of research and looked into the various styles and shots used to create a popular news show and what brought an audience to them. we knew that we would have to create a catchy and interesting opening sequence and title to rival the professional quality of the big news shows such as BBC, Channel 4, ITV and Sky news. To make it the best it could be the shots had to be as smooth as possible from one to the next, sometimes overlapping images to keep the continuity steady. Because our news programme is largely based around the Barnsley and surrounding areas we used images and recorded shots of popular and well know areas and places that people would easily recognise and know that without even seeing the 6news logo that the show they were watching would be ours, an easily recogniseable title sequence.

Example of well known place in barnsley - The arcade.

(Our opening sequence to 6 news.)


Look north also uses recognisable images and shots from the area so viewers know it is a local news programme aimed at the people in their area.

(BBC Local news openings.)

We challenged the normal forms and convections of a regular news programme in various ways. Firstly for example we had a younger approach to the news, the presenters were alot younger than the average age of a news presenter on a big broadcasted news show. We did this to reach out to a younger age market and make a younger fresh spin on the news as well as still wanting to attract the rest of the news viewers too. The dress code was also made younger to appeal to more to that age range, the reporters wore more casual clothing when reporting and interviewing guests. The reoprters wore brands that can appeal to the younger generation. Image can have a big effect on its audience, some people watch a programme to see what the people on the show are wearing.

(example of relaxed casual clothing wore by the reporter rather than suit and tie)
We differ from other news channels and shows because they either report on the main headlines of the country and world and concentrate on these stories, if they have stories on localised news then they will hand it over to the sub section programme, e.g. BBC news to Look north and ITV to Calender. Where our programme is mainly about local news with the odd main headline added to capture the audience. We have a variety of stories to intrigue everyone, localised news stories, about events, sports and music, our programme has a story about an up and coming band, this would be expected on a specialist music channel not on a local news story so this can bring in a broader audience.