Our aim with our main product was to provide global news coverage whilst also providing local coverage as well as light hearted, more trivial stories. We believed this would be a good combination of information and entertainment for maximum enjoyment and interest for our audience. We found that this could be a realistic combination if we put a local spin on the global stories. So to do this we decided to include a global story but show it's effects and influence on our local region for example the recessions effects on the Barnsley region. We
were also trying to appeal more to a younger audience as in our initial audience research we found that younger teenage audiences didn't watch the news particularly often as they believed it was too serious and formal. We believed this issue could be solved by including more local trivial stories including bands, sports teams, music events, films etc. We hoped this, combined with the younger less formal presenters and reporters, would help entice a younger audience to or news programme. We tried to express the fact that our news programme was going to feature primarily local news in our title sequence as this was the first thing the viewer saw and we felt it must fully express what the show is about. We managed to do this by including many local attractions, buildings, monuments, shopping centres etc. We believe this projected a more comfortable, personal and familiar feel to our news programme which we believed our younger local audience could easily relate to. We used this method to attract our target audience as we have seen it similarly done in local news programmes for our region including 'Calendar' and 'Look North'. With the familiar attractions featuring in our title sequence the audience can immediately relate to the area the news will be based and it helps them to fully understand the local problems and stories. We also tried to further express this lo
cal familiar feel in our radio trailer by using the regional dialect which our audience could also easily relate to whilst also exaggerating it for comedic effect. We believe in doing this we also managed to get across the more light hearted entertainment side of our news programme as well as expressing familiar aspects. We also used the strong exaggerated regional dialect in our characters from the radio trailer to provide our trailer with an aspect of humour, whilst also retaining the strong community, familiar, and personal tones expressed throughout the programme.(Example of exaggerated local dialect)
Our trailer almost directly contrasts the BBC World News trailer which I analysed. The BBC used similar methods of dialects and accents to express a global interconnected
feel. Throughout the BBC trailer many foreign accents and sounds were used to fully express the width and depth of the news coverage covered by the BBC World News team. We used this method and turned it on its head to get an opposite effect and instead provide our audience with a regional and familiar feel opposed to the more global expansive feel connoted by the BBC World News trailer.
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