our main objective was to achieve a news broadcast that would relate to the local community whilst expressing worldwide news and linking the two. we feel this was achieved through the use of our main topic the recession as it is easy to express worldwide facts about the economy whilst linking this to local trades people in the local community, thus attracting local audiences interest in the news channel.
(example of local news story, 1 minute 48 - 1 minute 55)
likewise throughout the production we have tried to make viewing as easy as possible for a wider selection of people, to do this voice overs have been added along with writing added on top of the screen on interviews to give the viewer as much information as we can. A large focus of our was to keep the audiences attention as long progressive topics can often cause the audience to lose interest and skip channels. combating this theory we used a wide variation of different images combined with special effects, yet again to provide information for the viewer whilst giving them a visual focus. The special effects and images combine to give a modern relaxed feel allowing the viewer to take in collective bites of information.
(example of visual effects)
overloading the viewer with imformation can often be a mistake as this will not allow them to focus entirly on the important facts and could encourage them to view other news channels. for example tabloids such as the sun are easier for a higher percentage of the population to digest in comparison to the daily times. so as a team we decided the best idea would be to include local stories for the viewer to watch, keeping the lenght fairly short in comparison to the lenghty version of the recession clips. This would in part take on two important roles. one providing the viewer with local headlines, thus giving the audience a sense of community and pride, as we are a regional, local station, aswell as allowing the audience to take small bites of stories and allowing them to feel comfortable and not overwhelmed.
(example of local stories)
Our aim was to identify our target audience and connect with them straight away, we achieved this through the use of local radio advertiseing. As we would be broadcasting to a local population with traditions, history and a distinct dialect we created a radio broadcast to appeal to the local community adding a touch of humour, yet again making people comfortable with our news station. To do this we used the working class background of a building yard, and used characters with common dialect to advertise the programme in the use of a normal everyday conversation, with the hope the audience would pick up on key bits of humour, whilst taking in the key information and most importantly standing out from other more formal advertising.
(example of radio advertisement, listen for, local dialect,key information made clear and establishment of scene)
In comparison with real media products such as bbc news and sky news, we found in our innitial research that the advertisements are formal as they are connecting with a larger nationwide audience so people need to be able to undertstand the key facts. Which in comparison with our 6 news is very different as we try our best to relate to a regional, local audience, thus making us different and standing out. Also the nationwide news broadcasts and global news do not pick specific locall stories they tend to focus on main stream stories in the public eye and interview only mainstream celebritys.
(example of radio news advertising)
As we see in comparison with ours, the radio 2 news get straight to the facts and concentrate less on advertising and attracting audiences.
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