Whilst making our news programme our aim was to create a news programme that had light hearted local news stories but at the same time showed global and national affairs too. We believed their was a gap in the market for young people and news. After our audience feedback we aimed to make news that would appeal to all ages in the local area and we wanted this to be as appealing and exciting as possible. We found out that people would prefer a more relaxed feel so we took this into account we also had a variety of shots including local monuments and buildings which would be familiar to the viewer, we put all these shots together in our title sequence because we knew it would be the first thing the viewer saw and we wanted to capture their attention straight away, BBC's look north also do this. We decided that with a combination of local light hearted news storeys and national news storeys, but with the national news storeys we would show the effects it has on the local area for example the recession is one story we have covered. We believe that this style of news is more personal and would encourage someone in the local area to watch the news.
As a group we decided to do a radio trailer for our news programme. Again we tried to give this a local spin by using the regional accent. Using an accent gave our trailer comic value and it also got across that we were doing light hearted news with a relaxed atmosphere. However we did say we were including national news to try and appeal to everyone. Using Local accents in our radio trailer was something people in the region could relate to.
(Our radio trailer)
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