Audience feedback - radio trailer

We had to produce a radio trailer to advertise out news programme and give an idea of what the genre was. i sent the clip to some friends on facebook, this is what they said:

Lee Beevers: A good trailer, its clear to tell where and when to watch the show. also what to expect to see on the news programme.

Becci Moorby: Very Funny and made it clear that it is a local news programme with the dialect and accent. although if anyone was listening from other areas they may not understand some parts of the conversation.

Adam Walker: Good use of sound effects and script, a well informed and funny trailer.

Audience feedback

As part of out production i asked 5 people on facebook if they could look at the news programme and give us feedback of what they thought. here is what they said:

Josh Exley: I really liked the news show, it was very informative and included everything that a good local show needs as well as the big national stories.

Brett Jackson: There were a good variation of stories and really like how the different shots overlap to introduce the next part of the show. however a change of music could have been used instead of the same theme tune throughout.

Andrew Lingard: The opening theme was very good, showing our local area and showing that the news programme is made about people and the news around us. it has a wide audience range appealing to everyone.

Chris Kellet: A good variety of news stories, i especially liked the music story about the band, although there could have been more questions asked, and interviewed the whole band. but well done.

Jess Mills: Loved the news show! very well made and put together. A good mixture of stories to entertain everyone. Also alot of information used in the reccession part, very informative.

Evaluation part 4

Q4 – How did you use media technologies in the construction and research, planning and evaluation stages?

Firstly we used the internet and TV to research other similar news programmes and stories to compare how we could make our programme and how we wanted it to look like in the finished product. Looking at how a news programme is run and the various styles different shows have, weather local or national news, the audience they are aimed at and the different looks of the news shows. We set up a blog on http://www.blogger.com/ and by doing so, it showed the planning stages of our film and what we had to do to get to the finished news programme. On the blog we have put on story boards, photo story boards, scripts, shooting scripts, ideas of location and styles of show we can produce. We used the internet and websites such as BBC news http://www.bbc.co.uk/news/and sky news http://www.skysports.com/ to look at how they made a news programme. With the planning of the programme we used digital cameras to take photos to put on the blog of the location photos, prop and costume photos.

In the construction process of the news programme we used video cameras to film the show, using a Sony HDV 1000 and tripod also used audio microphones to make sound clips for the voice over of the presenters using a zoom recoder. In the editing process we used a Apple Mac computer and final cut pro software to upload and edit our recordings to make the final product. We had used more advanced editing techniques than previously used making our first year film. For the music in our news programme we had used a track from a CD and iTunes to load onto final cut pro to edit onto the film. For our news logo we used adobe Photoshop software,
There were a few difficulties in the production of our news programme, for example we had issues with white balancing the video camera to get the best picture quality possible with the combination of indoor and natural lighting. There was also problems with sound, filming outdoor scenes it sometimes sounded muffled and distorted, we overcome this by positioning the microphone at the correct distance from the reporters mouth, some scenes had to be re-shot but all sounded right afterwards. Finally we had previously learnt to edit on different software than final cut pro so when we first started editing this film we had to be taught a few different things so that we could make our news programme the best it could be.

Evaluation part 3

What have you learned from your audience feedback?

throughout our research and production stages of making news programme audience feedback has been very important. Firstly we had to find out what people were looking for in a news programme and what lured them into a certain type and style of news show and story. A GZ-MG 330 HDD camcorder was used to record the first research interviews with a varied age range of people. We then found out what certain people want and prefer from a news programme such as style, type of story, formality, set, costume etc. This then helped us greatly in how we could build our own news programme to reach a wider audience, entertain and inform without alienating a certain age group or even just concentrating on a certain age group too.

We had some good feedback from our interviews that helped us understand what an audience wants. Our interviewees especially the younger age groups said they prefer a more informal setting of news programme, for example they said they like to watch the news where presenters are sat on a sofa or arm chair style instead of been sat formally at a desk. They also said they preferred a more casual dress code for what the reporters wear and not always in suits and ties. Also they like the idea of a more all round relaxed news programme with "easy going" news stories as well as the main "hard hitting" big headlines. Also using a large range of stories and not just the usual main headlines, some of our audience wanted different stories to others, so we took this into consideration of not just reporting on certain news and events. For example the older age range wanted more economy news and latest on the reccession where as the younger side wanted the latest news on bands and sport, so we tried to find a way to combine everyone's interests. Another idea we got from the audience research was showign our programme at six o'clock, most of our interviewees said thry watch the news around this time or when they have the time, usually after work or evening meal.


(First audience research video)


After listening to what the audience had said, we tried to intertwine all the ideas to suit all of our viewers and not just one certain niche market or people. We decided on a less formal studio and costume although still keeping up a sense of a smart businesslike presentaion to our viewers. Although we have gone for a more local approach to the news we have tried to cater to everyone's taste in news stories, for example local music news for a younger market, the nation wide reccession and how it has effected our region for the oler market and also added sport and light news stories for everyone's taste. We have tried to include something for everyone's tastes and styles.

We got some classmates to watch a rough edit of our news prgramme and tell us what they thought and if there were any improvements they could think of to help us become more succesful. Overall the feedback was posotive and if we had any criticism we would try and fix it to a better standard e.g. the problem that one person said is that in some interviews the shots were too long and some people could lose concentration and intrest with the story. So what we did was by putting in various angles and different shots but of the same story with the interviewee or interviewer talking over the shots made the story more interesting and broke up the story into different watchable sections.

Evaluation part 2

Q2-How effective is the combination of your main product and ancillary texts?

The main purpose of our news programme was to give stories of current events and light hearted news from around the local area, but also giving a run down of the main headlines of the UK and world. By making the show more localised it made its style unique in the way that not many other shows have. There are some news programmes that have sub sections from one main big headlined show to a local news programme such as look north or calender, but ours is mainly about local news and not sub sectioned from a larger show such as ITV news or BBC.

Our ancillary texts were a radio trailer for the news programme, a logo for the show and the opening title sequence. The opening sequence shows the audience straight away that it is a local programme based and made for them. The images in the sequence are ones that the barnsley and surrounding areas will easily and quickly recognise, such as the town hall and the main shopping area. These images show that the programme is made about them, for them.

We have reported on stories from around the area that the people will be interested in of all ages, from music and sprots stories for the younger age range and how the reccession has affected Barnsley for the older more mature age range. We have tried to accompany everyone's needs and interests. Also because not many young people watch the news we have relaxed the style of the show by a more casual dress code and relaxed set. For our news programme we made a radio trailer to accompany the programme to advertise what we are offering to our audience and the vital information we need to give out e.g. what time the show will be on, what channel it will be shown and also what stories we will be showing that day.
(Our radio trailer)


To add to the local theme of our news programme the radio trailer has a strong yorkshire accent throughtout, and by making it comedic it appeals to the younger age range too. we had four different ideas of radio trailers but decided on this one as it kept with the local Barnsley theme. We sent the radio trailer to friends on facebook and asked other people what they thought, the feedback and reaction was very positive and many people said they liked it and it got the point across easily with a comedic feel that made them listen. We tried to change it from a normal styled radio trailor like what the BBC use as we wanted to make it unique, oringnal and made so the Barnsley people would easily recognise it was our show and made to be heard by them.
(BBC radio1 trailer played on both TV and Radio)


The Logo we decided on was very recognisable and easily understood as it shows the channel our news programme will be show on. Some other logo's that comapnies use are quite confusing as you cannot figure out what they stand for or the information they are trying to portray.

I believe the radio trailer and logo accompany the news programme well and round off the show to make it more appealing and could also grab a more broader and wider audience.

Evaluation part 1

Q1 - in what ways does the media product use, develop or challenge forms and convections of real media products?

For our own media news programme we did a lot of research and looked into the various styles and shots used to create a popular news show and what brought an audience to them. we knew that we would have to create a catchy and interesting opening sequence and title to rival the professional quality of the big news shows such as BBC, Channel 4, ITV and Sky news. To make it the best it could be the shots had to be as smooth as possible from one to the next, sometimes overlapping images to keep the continuity steady. Because our news programme is largely based around the Barnsley and surrounding areas we used images and recorded shots of popular and well know areas and places that people would easily recognise and know that without even seeing the 6news logo that the show they were watching would be ours, an easily recogniseable title sequence.

Example of well known place in barnsley - The arcade.

(Our opening sequence to 6 news.)


Look north also uses recognisable images and shots from the area so viewers know it is a local news programme aimed at the people in their area.

(BBC Local news openings.)

We challenged the normal forms and convections of a regular news programme in various ways. Firstly for example we had a younger approach to the news, the presenters were alot younger than the average age of a news presenter on a big broadcasted news show. We did this to reach out to a younger age market and make a younger fresh spin on the news as well as still wanting to attract the rest of the news viewers too. The dress code was also made younger to appeal to more to that age range, the reporters wore more casual clothing when reporting and interviewing guests. The reoprters wore brands that can appeal to the younger generation. Image can have a big effect on its audience, some people watch a programme to see what the people on the show are wearing.

(example of relaxed casual clothing wore by the reporter rather than suit and tie)
We differ from other news channels and shows because they either report on the main headlines of the country and world and concentrate on these stories, if they have stories on localised news then they will hand it over to the sub section programme, e.g. BBC news to Look north and ITV to Calender. Where our programme is mainly about local news with the odd main headline added to capture the audience. We have a variety of stories to intrigue everyone, localised news stories, about events, sports and music, our programme has a story about an up and coming band, this would be expected on a specialist music channel not on a local news story so this can bring in a broader audience.

Radio Trailer

Final Storyboard

radio advert idea

1. Atmos- int. office
2. F/X- noise from people working

person1 - you know what?

person2 - yeah?

person1 - i wish there was a way i could hear about all the national news PLUS our local news too

person2 - yeah i know what you mean! its all mostly national and world news on the TV

person1- i want to hear about people in our area and whats going on locally

person3- well you can! 6 news

person1- 6 news?

person2- whats 6 news?

person3- its the best place to hear daily news of the world but also mainly about OUR area. its about what goes on where WE live.

person2- watching that tonight then!

person1- Yeah defiantly!

voiceover- says time and what channel 6news will be on.

Permission sheet.

Permission slip

To get some shots for our news programme's golf story we needed to use the facilities of Barnsley golf club in Mapplewell, Barnsley. here is the permission slip/contract we drew up and took to the manager of the club to sign giving us permission to film on the property so there are no health and safety or copy write issues. The shot took 3 different days to film as we encountered problems with the camera. here is the slip for the successful day and a picture of the golf course :

Photo Story Board

behind the scenes

http://www.youtube.com/watch?v=8MQ7RvtKDzI

Above is a link to a video showing behind the scenses on the set of the studio. the presenters are preparing there lines and work also lighting is being set up and sound, aswell as the studio set and props.

Different genres of news.

Our news programme is about the local area of barnsley and the surrounding area of south yorkshire, we will be talking about various news stories from around the area and what is happening with the local people's interests in mind. Aswell as mainly reporting on the local news we will also be reporting on counrty and worldwide stories. Our programme will feature various stories such as main healines in the news currently, sport stories, music stories, film reviews, weather and light hearted news of the local area. here are some links to varied genres of news websites and news programmes.


http://www.nme.com/news - Music

http://www.technologyreview.com/ - Technology

http://www.empireonline.com/forum/tm.asp?m=110274 - Film

http://www.skysports.com/ - Sports

http://www.bbc.co.uk/news/ - National News

http://www.bbc.co.uk/programmes/b006mj5m - Regional News

Location Photos (new studio ideas)

New location ideas for the main studio of the news show. the first is set in gateway plaza in Barnsley centre. (first four photos) the second location is civic centre also in Barnsley Centre. (last three photos)

Risk assesment

Research - Analysis on similar news broadcast

i will be researching the first 5 minutes of the BBC news programme Look North. it is a local news programme which features news, sport and weather from around the area aswell as national stories, which is very simialr to ours.

Character Profiles - Presenters

Male Presenter : Jake William

Jake William joined the 6 news team in 2006 and started out has a reporter, he got promoted in 2008 and has been the co-anchor/presenter ever since. Jake has won awards for his presenting and interview skills. He studied media and broadcasting at leeds trinity university.

Co presenter : Oliver Neilson

Co-anchor Oiliver Neilson has joined the team from another branch of the 6 news company from north yorkshire 1 year ago. he is the youngest presenter of the 6 news team. Oliver has also won awards for her presenting at his previous branch. Oliver studied Jouranalism at manchester University.

Costume Photos

Photo's of the costumes that the main presenters will be wearing in the video


Jakes Costume

Olivers Costume

Story Board