An obvious advantage of advertising via T.V is that you have a video, colours and cartoons to attract the audiences attention to draw them into your advert or product you are trying to sell. This is a key disadvantage the radio has, so an obvious target is to stand out fromn the crowd and have somethibng that people are going to remember your news advert by compared to other channels. often this is acheived by a cheesy jingle, or a formal news background music often repeating the channel name to keep it sticking in the publics mind along with the theme tune instantly recognisable to your channel. here are some examples: http://www.youtube.com/watch?v=JyVYqBqy0-I
http://www.youtube.com/watch?v=mXfkGM7QKFc&feature=related
http://www.youtube.com/watch?v=nwasO3udSqQ&feature=related
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