News radio broadcasts

news programmes often target there audience via radio broadcasts, this mainly to catch people in there cars on there way to work or people using a radio at work. Some stations such as BBC radio 1 or capital FM often have a 2 minute gap for a news beat. A news beat is a gap of information that could include the latest celebrity gossip, economical news or just simply the weather. this is a short example of a news beat:

the clip is a video recording of a news beat featured on BBC i player which is one of the many ways you can catch up on radio news, including digital radio news and obviously the radio.

There are various different ways you can research radio advertising such as http://www.rab.co.uk/rab2009/

This website was very good at giving me information. i have found that as well as news broadcasts, many other companies and businesses use radio advertising to reach a certain commercial audience, targeting different radio stations for what genre of audience are going to be listening. some of these could be sports channels, new films, new music, local businesses promoting offers on garden sheds or bathrooms etc, main industrial/commercial advertisers could be the likes of compare the market.com, or insurance sellers and even offers at b&q.