Radio trailor advert idea 1

1. Atmos- int. building site. early evening.
2. F/X- building site noise
3. northern accents.

jeff - A'se bill!
bill - what gaffer?....
jeff - howd u fancy abit of overtime tonight?
bill - ooooo... dont know about that mate!
jeff - whys that? ...
bill - well, r lass likes me back to sit down and watch 6 news!
jeff - (shocked) 6 news?
bill - 'R 6 news!
jeff - 6 news... on at 6?
bill - no... half 5!
jeff - uphh (sigh) y'know back in my day
bill - oh not again! (under his breath)

advertising voice comes on
voice- 6 news, the best channel for all your local news, on week days from half 5! its not to be missed!

jeff- come on boys get a bloody move on!

Rough Story Board - Title Sequence

Theme tune played through out

Permission slip

To get some shots for our news programme's golf story we needed to use the facilities of Barnsley golf club in Mapplewell, Barnsley. here is the permission slip/contract we drew up and took to the manager of the club to sign giving us permission to film on the property so there are no health and safety or copy write issues. The shot took 3 different days to film as we encountered problems with the camera. here is the slip for the successful day and a picture of the golf course :

Radio News Theme music

An obvious advantage of advertising via T.V is that you have a video, colours and cartoons to attract the audiences attention to draw them into your advert or product you are trying to sell. This is a key disadvantage the radio has, so an obvious target is to stand out fromn the crowd and have somethibng that people are going to remember your news advert by compared to other channels. often this is acheived by a cheesy jingle, or a formal news background music often repeating the channel name to keep it sticking in the publics mind along with the theme tune instantly recognisable to your channel. here are some examples: http://www.youtube.com/watch?v=JyVYqBqy0-I
http://www.youtube.com/watch?v=mXfkGM7QKFc&feature=related
http://www.youtube.com/watch?v=nwasO3udSqQ&feature=related

Title Sequence - Shooting Script

Title Sequence of 6News

Exterior - Town Centre - Day Time
SHOT 1 - LS of Town Hall
Fade
SHOT 2 - MS of mining memorial. Tilt up the memorial.
Fade
SHOT 3 - CU of metal poem monument.
Fade
SHOT 4 - XLS of town centre with shoppers walking around.
Fade
SHOT 5 - LS of town hall tower. Zoom out to XLS of the tower.
Fade
SHOT 6 - WS of Chronicle headquarters.
Fade
SHOT 7 - LS of mining monument with town hall in background. Tilt up to town hall tower.
Fade
SHOT 8 - LS of Arcade with people walking up and down.
Fade
SHOT 9 - CU of Civic sign. Zoom out to XLS of the sign with the whole building now visible. As image zooms out it also moves away whilst the 6News logo comes forward replacing it.
Cut
SHOT 10 - TS of the presenters with Title overlayed until it fades.

(Soundtrack played throughout)

MS = Mid shot
LS = Long shot
XLS = Extreme long shot
TS = Two shot
WS = Wide-shot

News radio broadcasts

news programmes often target there audience via radio broadcasts, this mainly to catch people in there cars on there way to work or people using a radio at work. Some stations such as BBC radio 1 or capital FM often have a 2 minute gap for a news beat. A news beat is a gap of information that could include the latest celebrity gossip, economical news or just simply the weather. this is a short example of a news beat:

the clip is a video recording of a news beat featured on BBC i player which is one of the many ways you can catch up on radio news, including digital radio news and obviously the radio.

There are various different ways you can research radio advertising such as http://www.rab.co.uk/rab2009/

This website was very good at giving me information. i have found that as well as news broadcasts, many other companies and businesses use radio advertising to reach a certain commercial audience, targeting different radio stations for what genre of audience are going to be listening. some of these could be sports channels, new films, new music, local businesses promoting offers on garden sheds or bathrooms etc, main industrial/commercial advertisers could be the likes of compare the market.com, or insurance sellers and even offers at b&q.