Opening sequence of a news programme

This is a link that shows you a clip of BBC news' opening sequence, it's a simple design for an opening sequence, the music is instantly recognisable and would make the viewers aware that it is news that's coming on straight away. The clip lasts around 30 seconds and has a different range of things happening, e.g. skateboarding, rugby, business people in a city. This simple opening allows the audience to know that it is the news coming on.
ITV news is fairly similar but it does have its differences.The first 40 seconds of this clip are the opening sequence. ITV open with an image and a voice over , it gives you a glimpse of what is to come on the show, after this the well recognised music of ITV news kicks in and different images are shown to us, pictures of present news and past, then the camera goes into the news room where we see the presenter preparing to deliver news