Our audience research contains short interviews with our target audience. The interviewees are two young students and one older man to get a clear picture of what it is that all generation prefer when watching the news. They were all asked 4 questions;
What time do you watch the news and how often?
What stories do you prefer?
What formality of news do you prefer?
What would you do to improve the news?
These questions gave us an insight into what the younger generation prefer in comparison to the older generation. We found that most people tended to watch the news everyday when they had spare time which was usually around 6:00 to 7:00 pm, after tea time.
When asked what stories they prefer, the majority prefer the high profile, international stories. Some of the younger male audience requested more sports stories of local clubs etc.
When asked what formality they prefer a mixed bag of answers were given with a few people preferring the more formal news as it provides a sense of authentication and seriousness whilst some preferred the more informal morning news setup with the news readers sat on coaches etc although we found this to be inappropriate for an afternoon news broadcast.
Again a mixed bag of answers were given when the interviewees were asked what they would like to change about the news. Some of our interviewees stated they would prefer the News broadcast to be shorter as one hour is too long, whereas some wanted more local sports news and some thought it was good the way it is.
We have taken this research into consideration when preparing our news broadcast by shortening the length to only 30 minutes whilst having more sports coverage than usual. We have also stuck to the formal format in the studio and for the main story but have given a less formal role of the reporters on field.
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